The @WhereVegasEats Campaign
2020 Executive Summary
The Campaign
Community Content
Station Casinos Las Vegas + Local Restaurants
Influencer Content
Reposts
Posts, Stories and Reels
All Content Cross-Shared
Daily Engagement
Posts and Stories (181 Posts During the First 6-Months)
Local Reach, Local Impact
Data Driven Results
Local Reach, Local Impact
Data Driven Results
2 Million+
Total Impressions Over the First 6-months
1 Million+
Reel Views
13.5k+
Followers Gained in the First 6-months
85%
Local LV + LA Engagement
80%
Local LV Engagement
The Community
Follower Demographics
Industry Benchmarks
4x Faster
Follower Growth
Industry Average time to 10k authentic followers is roughly 12 months and can be anywhere from 6 months to 24 months for a continuous campaign.
(Source: Quora.com)
@WhereVegasEats achieved the 10,000 followers benchmark in about 3 months.
73x Greater
Engagement
Industry average rate of engagement by account followers is about 0.1% or roughly 1 per 1,000 followers in the food and beverage category.
(Source: RivalIQ.com)
@WhereVegasEats averages an engagement rate of about 7.3% as measured by the last 12 posts of 2020.
Best Practices
What We Learned About @WhereVegasEats
Original Content
Has been measured to do exceptionally well in engagement
Diversity
Including fine dining, casual dining, and quick-serve dining as well as different types of food and cuisines increases engagement
Influencer Posts
Maximizing influencer posts to push followers to @WhereVegasEats
Functionality
Utilizing all IG functionality (videos, photos, carousels, stories, and reels) leads to higher engagement
@WhereVegasEats Top 5 Posts
#1
Buldogi’s Gourmet Hot Dogs
Soul Dogs
289k+ Impressions
9.6k+ Likes
3k+ Saves + Shares
Influencer Repost from @EatMeLasVegas
#2
CaliBombs & Burgers
Onion Rings
533k+ Impressions
11.7k+ Likes
4.2k+ Saves + Shares
JMPForce Original Content
#3
Parsley Modern Mediterranean
Crispy Chicken Schnitzel Wrap
533k+ Impressions
11.2k+ Likes
4.8k+ Saves + Shares
JMPForce Original Content
#4
Antojitos Guayabitos
Shrimp Fries
289k+ Impressions
9.6k+ Likes
3k+ Saves + Shares
Influencer Repost from @EatMeLasVegas
#5
Custom Pizza Truck
Margherita Pizza
421k+ Impressions
9.2k+ Likes
2.7k+ Saves + Shares
Influencer repost from @TheIrregularLens
@WhereVegasEats Top 5 Reels
#1
Taco Man Grill
Carne Asada & Shrimp Fries
176k+ Views
5.3+ Likes
JMPForce Original Content
#2
T-Bones Chophouse
Seafood Tower
176k+ Views
4.8k+ Likes
JMPForce Original Content
#3
The Godfather
Fish’N’Chips
116k+ Views
3.8k+ Likes
Influencer Repost @EatMeLasVegas
#4
T-Bones Chophouse
Alaskan Crab Legs
88k+ Views
1.9k+ Likes
Station Casino Property | Red Rock Casino Resort & Spa
#5
Heartstone Kitchen & Cellar
Lobster Rolls
53.4k+ Views
9.2k+ Likes
Station Casino Property | Red Rock Casino Resort & Spa